ford x build-a-bear
STUDENT WORK
2021 DISTRICT ADDY AWARD - SILVER
Pickup trucks and teddy bears have more in common than we initially thought.
Strategy: Built for dreams of all ages.
STORE DISPLAYS + MERCH
When parents go car shopping with their children in tow, temper tantrums and bouts of boredom are almost inevitable. To preoccupy restless kiddos, Ford dealerships will be stocked with special edition Build-A-Bear stuffed animals and car plushies available for purchase.
To keep parents busy while they wait for their children to finish creating their fuzzy masterpieces, Build-A-Bear stores will sell customizable keychains and car air fresheners.
Art Directors: Madison Duncan & Anjali Ravi
Copywriter: Jillian Apatow